The Communications & Digital Media Manager will play a central role in implementing creative strategies to improve the Institute’s overall communications efforts and digital strategy as part of a passionate and nimble team. This work will include designing and implementing a strategy to raise the Institute’s digital profile, including through the management of multiple websites and social platforms; conducting audience analysis and providing stakeholder and media relations support; and leading promotional efforts surrounding the Institute’s programming. The Manager will be a self-starter able to work under minimal supervision and balance competing priorities. The Communications & Digital Media Manager will report to the Senior Director of Communications and External Engagement.

Responsibilities

  • Manages multiple Institute-run websites and EPIC’s e-mail marketing initiatives. This includes producing regular emails to stakeholders, a monthly e-newsletter and maintaining robust stakeholder and media lists.
  • Manages multiple social media accounts, including creating and maintaining a content calendar and developing, purchasing and monitoring the success of social advertising. Develops new ideas to improve the Institute’s social media positioning and engagement.
  • Develops strategies and other creative solutions to boost online engagement and grow EPIC’s e-mail marketing lists; monitors and tracks online presence, records analytics, and uses data to inform EPIC’s digital and social strategies.
  • Conducts stakeholder and media mapping activities in preparation for new programming or research with the goal of properly targeting the most appropriate audience and expanding stakeholder engagement.
  • Manages publicity and other responsibilities surrounding events and general programming.
  • Monitors the online presence (websites and social media) of associated schools and centers, as well as the University of Chicago’s news and events pages, for energy-related updates that would be appropriate for cross-promotion.
  • Drafts and edits occasional short news stories and other content under tight deadlines.  This includes writing profiles of students, researchers and other initiatives.
  • Monitors, tracks and reports on media coverage of the institutes’ researchers and issues of topical interest. Manages daily news monitoring e-mail.
  • Plans, develops and disseminates information designed to keep the public informed of the organization’s programs, accomplishments, or point of view, with moderate levels of guidance and direction.
  • Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
  • Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity.
  • Performs other related work as needed.

Preferred Qualifications

Education:

  • Bachelor’s degree in communications, public relations, journalism, or a related field.

Experience:

  • Minimum of three to five years of relevant experience.
  • Managing websites, email and social media accounts in a professional capacity.
  • Agency experience highly valued.
  • Experience in energy/environmental issues strongly desired and encouraged to apply.

Technical Skills or Knowledge:

  • Proficiency with MS Office (Word, Excel, PowerPoint) and web-based communication methods and tools such as MailChimp and WordPress (or similar platforms).

Preferred Competencies

  • Knowledge of current trends and best practices in digital engagement and their applications to communication strategies, including through web, email and social media.
  • Exceptional interpersonal skills, and the ability to work both independently with a high degree of initiative and collaboratively as part of a team.
  • Work effectively with management, staff, researchers, students, and outside vendors and collaborators.
  • Strategic and creative thinking, project management and planning skills.
  • Manage and prioritize job tasks, perform effectively in a fast-paced environment, and meet deadlines in a timely manner while maintaining professionalism and product quality.
  • Excellent organizational, problem-solving and decision-making skills, creativity, flexibility and attention to detail.

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