Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

The Sierra Student Coalition (SSC) is the youth arm of the Sierra Club organization. We seek to harness the power of young people through creating space with political education and training, action and advocacy and other leadership development skill building. We want to build a healthy engaged network that includes pathways for leadership development, active campaigns and communication for local and national organizing and impact. Additionally, the Sierra Student Coalition relies heavily on digital strategy, including social media, peer to peer texting, email, and more. As a youth program, we aim to reach young people where they are, online. We are looking for an innovative, highly energized, creative, digital savvy person to join a fierce and fun collective team- building a Network to support young people and their leadership! The position is not expected to work more than 20 hours during any one week period.

 

Scope: This position will work closely with the Sierra Student Coalition Youth Leadership Director, SSC Operations Manager, Training Manager, Network Manager and SSC volunteer leaders to provide support around digital needs and social media. The Digital Fellow is responsible for identifying and co-creating culturally relevant social media content, assisting with drafting and carrying out text and email engagement to the Network, and other miscellaneous tasks associated with the program’s overall digital strategy.  A key component of this strategy includes engaging our base through online and digital tools. This role will provide support to the SSC team in creating more consistent social media content and digital communication to our network to support the strategy. This role will help create, actualize and promote the story of the Sierra Student Coalition past, present and visions for the future

 

Job Activities:

  1. Partners with SSC staff to help design and implement a social media plan that advances the SSC’s strategy and our narrative around the role of young people in the climate justice movement.
  2. Assists with carrying out social media strategies that absorb new people onto our list, prioritizing youth with marginalized identities (BIPOC, LGBTQ+, disabled, poor and working class youth). For example adding descriptions to images and translating when necessary for accessibility and language justice.
  3. Toolkit and Materials Design and Production: Co-creates culturally relevant content and graphics, identifies and shares content from key partners and lifts up original content from SSC network members. Helps with drafting toolkits on strategies for Sierra Student Coalition network members and chapters to highlight current work they are engaged in. Assists with creating toolkit and training support tools like digital images, graphics, and other digital resources to support  SSC programs and campaigns.
  4. Mass Communication and Base Engagement: Collaborates with other fellows on various campaigns and strategic priorities. Supports the drafting and the implementation of peer-to-peer texting communication via Hustle to the Sierra Student Coalition network. Collaborates on drafts and implementation of email arcs to engage the Sierra Student Coalition network  and recruit people into taking action. Supports writing, editing and developing online web pages.
  5. Movement and Youth Leadership Support: Supports mass mobilization efforts in partnership with allied organizations and national Sierra Club campaigns. With mentorship and guidance, communicates directly with members of the campaign and online network, including writing and editing content; responds to questions, forwards inquiries to other staff or volunteers, and provides support for the online and distributed network. Facilitates rapid response efforts as needed around climate-fueled disasters, movement moments and other opportunities to support the network.
  6. Attend and engage in weekly check ins (virtual).
  7. Perform miscellaneous duties as needed. For example, attend Sierra Student Coalition events or digital support for a movement pivot; this can be both reactive and proactive.

 

The successful candidate must have the following skills and experience:

  • Experience organizing campaigns and projects with other young people around issues related to climate, racial, social, and/or economic justice.
  • Experience creating social media strategies; access to social media platforms and digital tools to connect with online communities; experience with basic graphic design.
  • Demonstrated knowledge of and commitment to advancing issues of equity and justice; demonstrated commitment to creating accessible online content.
  • Experience and commitment to cultivating accountable, collaborative relationships across a variety of contexts and experiences. Experience and willingness to work in a team setting.
  • Ability to interact cooperatively and effectively with the public, staff and volunteers. Ability to build partnerships with local community groups and Sierra Club Chapters.
  • Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.

The strongest candidates will also demonstrate the following experience, skills and competencies:

  • Spanish language fluency (speaking, writing, and reading) is a plus since we have many Spanish speaking individuals in our base and audience, but not required.
  • Excellent written and verbal communication skills.
  • Proficient in Google Docs, Drive, Sheets, Forms & Slides.
  • Preference for previous experience with mass email and mobile communications.
  • Preference for ability to train volunteers effectively on email, social media, and mobile best practices.
  • Visionary, forward thinking and highly creative is a plus