Harris Public Policy's Koichiro Ito talks to Politico about the psychological concept of habituation, when there is less response to repeated stimuli (such as calls for conservation) over time.
Research from EPIC's Koichiro Ito which found price-based incentives to be the most effective and consistent way to tweak customers' energy use, is cited in Utility Drive.
A growing body of research suggests the simplest way for utilities to get customers to consume energy is via price signals, writes Utility Dive, including research by EPIC's Koichiro Ito.
Fuel economy rules from the Bush and Obama administrations incentivize automakers to increase the size of their cars in order to comply, a new study by Harris Public Policy's Koichiro...