(L-R) Johnathan Yin (College ’26), Annie Yang (College ’26), Brendyn Burkitt (College ’26), Ari Pribadi, Senior Managing Director of Marathon Capital (Photo by Jean Lachat)

Team members: Annie Yang (College ’26), Johnathan Yin (College ’26), Brendyn Burkitt (College ’26)

JAB’s proposal focused on decarbonizing maritime shipping while revolutionizing the industry with new technologies. In their research, the team consulted various sources such as industry reports, company releases, academic journals, and expert calls to inform their analysis. They also capitalized on their respective fields of expertise including experience with policy analysis and knowledge of energy infrastructure and technologies–shifting policy landscapes and technological developments drove our recommendations. They looked at financial data from comparable companies, researched projected costs of technologies, and examined current policies to conduct a thorough cost-benefit analysis of their solution package.

JAB’s solution achieves decarbonization through fuel substitution, energy efficiency, and infrastructural upgrades. They recommended multiple phases of alternative fuel adoption, starting with biofuels and transitioning to hydrogen in the long term through dual engines. They proposed establishing a committee and procedures for implementing energy efficiency measures with a special focus on Machine Learning models for path and speed optimization. Port infrastructure plays a significant role in their proposal, with suggestions for electrification, facility insulation, and renewable microgrid construction to reduce emissions on land. The team highlight’s policy advocacy efforts to push for stricter energy efficiency standards and subsidies for alternative fuels and smart port infrastructure.

Furthermore, they underscored the importance of strategic partnerships with governments, potential clients, and technology leaders to drive sustainable transformation. By aligning with environmentally conscious brands and technology innovators, shipping firms can not only lead the industry in sustainability but also capture additional demand and potentially charge a green premium.

In summary, JAB addressed a need for a holistic, case-by-case strategy through a multi-phase fuel transition and the implementation of novel machine learning techniques and smart grid infrastructure.

Though there are costs in terms of short-term investments, the primary benefits of our solution package are increased climate resilience from infrastructural upgrades, savings from efficiency improvements, and, most importantly, establishing their client as the leader of a tech-centered green shipping revolution.

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