Millennials – typically defined as those born between 1981 and 1996 – have gotten a lot of press, both positive and negative.

Some argue that they are more public-spirited and less materialistic than baby boomers. Others say they are spoiled and entitled. Still others write that they are the same as earlier generations, but younger and with lower incomes.

Understanding how millennials behave has important practical implications for urban planning, industry evolution and climate change. For example, if millennials prefer to take a Lyft and skip the hassle of driving and parking, this could spell big changes for the automobile industry. But if their suburban soccer mom phase has merely been delayed, not skipped entirely, perhaps nothing will really change.

We are scholars of business and sustainability, and our research on millennial driving behavior shows that they drive 8% less than do older generations.

Continue Reading at The Conversation…

Areas of Focus: Energy Markets
Definition
Energy Markets
Well-functioning markets are essential for providing access to reliable, affordable energy. EPIC research is uncovering the policies, prices and information needed to help energy markets work efficiently.
Transportation
Definition
Transportation
Mobility is central to economic activity. Yet, a lack of fuel diversity and continued demand growth have made the transportation industry a major contributor to global pollution and carbon emissions....